Brioni was founded in 1945 by master tailor Nazareno Fonticoli and fashion designer Gaetano Savini, in Italy. They opened their first suit shop in Rome's central Via Barberini after the close of World War II. The company was named "Brioni" after the resort on the coast of the Adriatic Sea.
Brioni's first fashion show was held in 1952 at the Palazzo Pitti, Florence. The show gained the company exposure to clients worldwide. In 1954, Brioni held a fashion show in New York City, followed by shows in eight other American cities. That year, Brioni opened new shops on both sides of the Atlantic. Brioni's New York showrooms are located on 52nd Street and 57th Street in Manhattan.
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